Recently I read an interesting article by McKinsey & Company discussing trends that are reshaping the world and why leaders must adjust to a new reality. They broke this down into four ‘forces’:
- Economic activity
- Technological advancements
- Human population
- Global connections
However the section that stood out the most to me was the one on the effect of technological advancements. This explained how technology has always been a great force in overturning the status quo. I found it really interesting that Facebook attracted 6 million users in its first year however it took the radio 38 years to attract 50 million listeners! Also by 2009, only two years after the launch of the iPhone, developers had created around 150,000 apps, rising to an astonishing 1.2 million by 2014. Over 75 billion apps have been downloaded in total which is equal to more than ten apps for every person on Earth!
Technology really is taking over and as the article suggests, this is just the tip of the iceberg. Apparently by 2025, one trillion objects are expected to connect to the internet and as technological advancements are speeding up it’s important that here at DriveWorks we’re keeping ourselves at the forefront too.
The article also estimates that by 2025, 46 of the world’s 200 top cities will be in China, due to its emerging economy. China is expected to be home to more large companies than the United States or Europe however our newest marketing intern Danielle visited Beijing in March as part of a university study trip and was amazed that in Beijing University they still use blackboards!
However elsewhere in Beijing, technology seems to be taking over, especially in the form of China’s mobile text service WeChat. This app has 300 million users – which is more than the entire adult population of the United States – and it’s a great way to keep in touch!
The article also discussed how the human race is getting older and the world’s population is graying dramatically……but let's just ignore that part for now!!
Overall, it's interesting to reflect on what's happened and what's happening and how these ‘forces’ happening at the same time, mean the world is changing radically. In today’s market, change is to be expected and although some aspects are unsettling, doors are opening to so many new opportunities!
You can read the full article here.